Ad Ops is constantly evolving—the industry isn’t what it was a year or even two years ago. Big data is a large driver of this evolution with its increasingly important role in the latest technologies available. Ad ops professionals are now responsible for overseeing data and providing insight into measuring ad effectiveness and recommending strategies for ad optimizations. Data has become vital to Ad Ops.
Big data has been around for decades, but only recently have organizations realized the value in it. We have the opportunity to capture this data and apply these analytics to gain valuable insight. At Sortable, we’ve developed our own APIs with sophisticated algorithms which produce deep insights to help both our publishers and Sortable’s Ad Ops teams make data-driven decisions.
The power of analytics enables us to make smart business decisions, have far more efficient operations, and see happy publishers. If you’re interested in learning more about analytics in Ad Ops, join us for our webinar on March 5 featuring TextNow. Our hosts will be discussing why using deeper analytics is critical to maximizing earnings, which metrics to watch and why, and looking at real examples. Find more details here.