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December 31, 1969
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Ad Ops & Digital Publishing News - Sortable

Mar 14 2019

Webinar - Analytics in Day-to-Day Ad Ops

by Trish Manrique |
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Ad Ops is constantly evolving—the industry isn’t what it was a year or even two years ago. Big data is a large driver of this evolution with its increasingly important role in the latest technologies available. Ad ops professionals are now responsible for overseeing data and providing insight into measuring ad effectiveness and recommending strategies for ad optimizations. Data has become vital to Ad Ops.

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