Sortable Corporate

By |
December 31, 1969
|
0 Comments
Deloitte-Fast-50.jpg

Ad Ops & Digital Publishing News - Sortable

Sep 29 2016

VPAID and VAST: Standards for Video Advertising Technology

The effects of implementing the Video Player Ad-Serving Interface Definition (VPAID) standard have sparked several discussions online (Reddit, Hacker News) among dissatisfied users. There have even been in-depth breakdowns of the closely related Video Ad Serving Template (VAST) standard, digging into the potentially excessive amounts of data consumed on some mobile sites using these technologies. The consensus seems to be that the misuse of technologies like VPAID or VAST drive the adoption of ad blockers, and contribute to a general distrust of web advertising.

Read More

Contact Us

Subscribe to our newsletter! Get free tips and tricks delivered directly to your email.

Recent Posts

pexels-photo-52558.jpeg