Sortable Corporate

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December 31, 1969
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Feb 23 2017

Stats Show Viewability Outlook Still Unclear

We've taken a look at our desktop and mobile ad units network-wide to help our customers improve and understand their viewability performance. Here is what data we’ve found, and how you can use what we've learned:

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Jun 22 2016

Viewability is Not the Solution to All of Your Problems

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Viewability has been hailed as the next great ad performance metric. It allows advertisers to determine if their ad was actually seen, and therefore confirm the performance of their display ad campaigns.

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