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December 31, 1969

Ad Ops & Digital Publishing News - Sortable

Oct 19 2017

Creating a Blockbuster: How Website Layout Affects Revenue Potential

The prolific film writer and director Alfred Hitchcock once said he liked to play his audience like a piano, meaning he’d push their buttons and pull their emotions; he aimed for complete control, directing their attention and behaviour.

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Jun 13 2017

Site Speed and User Experience Drive Performance: Washington Post’s Zeus and Vice’s Redesign

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In what is becoming a common refrain among large publishers, Forbes reports that the rollout of a new internally developed ad tech product “Zeus” by The Washington Post has increased site performance considerably.

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