Sortable Corporate

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December 31, 1969

Ad Ops & Digital Publishing News - Sortable

Jun 12 2019

Seasonality and the summer slowdown

Earlier this year, we discussed how it’s important to understand how seasonality affects CPMs in order to effectively benchmark, and forecast and predict revenue. As we move into July and August, publishers in the northern-Atlantic regions, like North America and Europe,  may experience one of their weakest quarters of the fiscal year. There’s no need to panic—this is a common occurrence in the advertising industry.

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Jan 24 2019

Seasonality, CPMs, and You

by Trish Manrique |

As the new quarter begins, you may have noticed a drop in your CPMs. Seasonality (looking at how you—and the ad industry—are affected by the time of the year) impacts advertiser spend and thus, CPMs. While some verticals are impacted more than others, it’s important to understand how seasonality affects CPMs as they play a key role in forecasting and predicting revenue, and benchmarking.

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Feb 09 2017

10 Ad Tech Trends to Watch in 2017

by Sortable |

Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it’s hard to stay on top of predictions for 2017. We’ve rounded up the top 10 trends to watch for in 2017.

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