Sortable Corporate

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December 31, 1969
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Blog

Nov 22 2016

The Spectrum of Publisher Ad Stacks

One of the benefits of working with a large number of publishers is that we’re able to gain a deep understanding of their unique needs. As we’ve learned more about how publishers set up their ad stacks, we’ve realized that there are a lot of points that we cover over and over again.

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Sep 01 2016

The Downside of Dynamic Allocation

Previously, the team at Sortable has talked about how using static pricing in DoubleClick for Publishers (DFP) price priority can be detrimental to your ad revenue. I want to continue explaining how Google’s technologies work with a run-down of Dynamic Allocation (this technology has gone through several name changes, recently it was also known as Enhanced Dynamic Allocation, or EDA).

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Aug 05 2016

Google Isn't Going Anywhere

A few weeks ago, we contributed an article to AdExchanger’s Data-Driven Thinking column about the civil war within the advertising industry. In the article, we discussed that the industry factions could be in trouble — with the exception of Google. We wanted to expand on why and how Google became such a powerful player in the online advertising industry.

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