At Sortable, we value our participation in conferences and industry events as they are crucial for ad ops and our publishers. The industry is constantly evolving and it’s important to discuss the latest trending topics and be inspired by thought leaders in the industry.
Building a successful publishing strategy for millennial audiences is not easy, which is exactly why we included this as an agenda topic at Sortable Publisher Day back in February.
We return with our second installment of ad ops conferences to attend for the year.
Most of our picks from last year are back, and we've updated the dates, locations, and costs for each. These events are great places to stay up-to-date with the ad tech industry — what to expect, what is important, and where the industry is headed.
Ad operations moves really fast. As a publisher, it can feel like you never quite get ahead-as soon as you finally get the hang of the latest ad technology or optimize your revenue, something new pops up and you’re back to testing and tweaking all over again.