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December 31, 1969
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Ad Ops & Digital Publishing News - Sortable

Nov 16 2015

Feeling Blue? How Color Affects Your AdSense CTR

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A common complaint from publishers is that they don’t get enough creative control over the programmatic ads that appear on their sites. Customizing AdSense settings, however, is one area where publishers can exercise some control over how ads look. Since AdSense allows publishers to customize the color settings for text ads (see guide at the end of this article), we decided to run an experiment across our network of sites to see how different color themes impacted ad performance.

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