From experiments in header bidding, to the impact of color in AdSense, and the real story behind how Sortable came to be, here are our top most-viewed articles of 2016:
It’s been a big year — HUGE. And we have some numbers to share just how crazy things have gotten over here.
One of the benefits of working with a large number of publishers is that we’re able to gain a deep understanding of their unique needs. As we’ve learned more about how publishers set up their ad stacks, we’ve realized that there are a lot of points that we cover over and over again.
We’re excited to share that we’ve been named #8 on the Deloitte Fast 50™, an annual ranking of the fastest growing tech companies in Canada drawn from the North American Technology Fast 500™ initiative (where we ranked #72). With a reported three-year revenue growth of 1,705% percent, we’re proud to join an elite group of Canadian-grown tech industry leaders.
The computerization of the finance industry began in the 1970s when they began to use computers to efficiently route orders through the exchanges. Realizing the utility of these machines, they added tasks and responsibilities to these automated systems in order to speed up processes that were traditionally completed by humans.
We’re prepping for 2017 and decided to go down memory lane for Startups and Beer and maybe be really honest about what makes Startups and Beer a real community-driven initiative.
Have you ever wondered if the price floors and other preferences you set in your Google Ad Exchange (AdX) settings actually affect the performance of your campaigns? Well, we were curious, and so we managed to find data that indicates to what degree setting pricing rules for direct response campaigns could actually change the campaign’s performance.
We’re happy to share the news that Sortable is #14 on the 2016 PROFIT 500, with a five-year revenue growth rate of 4,653%*.
Sortable is growing like crazy. Less then year ago, we had 3 employees and had just entered the Velocity Garage in downtown Kitchener. Just over a year later we are a team of 35 located in our very own sushi restaurant-turned-office. Over the same period, Sortable has been growing 40% month over month and has expanded to 300 publishers, all while remaining profitable.
Ad mediation is a hot topic in ad operations these days, and is being touted as the next big thing for maximizing revenue. Publishers have several options when it comes to partnering with a vendor to help fill their inventory, but not all mediators are created equal. Some (like Sortable) are better than others.