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Ad Ops & Digital Publishing News - Sortable

Jun 12 2019

Seasonality and the summer slowdown

Earlier this year, we discussed how it’s important to understand how seasonality affects CPMs in order to effectively benchmark, and forecast and predict revenue. As we move into July and August, publishers in the northern-Atlantic regions, like North America and Europe,  may experience one of their weakest quarters of the fiscal year. There’s no need to panic—this is a common occurrence in the advertising industry.

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May 15 2019

Let’s talk about session RPM

As a publisher, you understand how important it is to measure the performance of your website(s). This allows you to see if your users are loving your site, or if there are opportunities for you to optimize. Lots of data points are available to a publisher, like CPM, eCPM, overall revenue, page RPM, and fill rate. We know that it can be challenging to determine which metric matters most—at Sortable, we recommend our publishers focus on session RPM to realize where you can improve your site(s).

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