Sortable Corporate

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December 31, 1969
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Nov 22 2016

The Spectrum of Publisher Ad Stacks

One of the benefits of working with a large number of publishers is that we’re able to gain a deep understanding of their unique needs. As we’ve learned more about how publishers set up their ad stacks, we’ve realized that there are a lot of points that we cover over and over again.

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Apr 28 2016

13 Google AdSense Alternatives

As a publisher, you probably think a lot about optimizing and improving both your advertising operations and the revenue that you generate from ads. It might keep you up at night, pouring over CPM data and trying to do side-by-side comparisons of different advertising options.

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Nov 16 2015

Feeling Blue? How Color Affects Your AdSense CTR

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A common complaint from publishers is that they don’t get enough creative control over the programmatic ads that appear on their sites. Customizing AdSense settings, however, is one area where publishers can exercise some control over how ads look. Since AdSense allows publishers to customize the color settings for text ads (see guide at the end of this article), we decided to run an experiment across our network of sites to see how different color themes impacted ad performance.

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