Sortable Corporate

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December 31, 1969
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Jun 13 2017

Site Speed and User Experience Drive Performance: Washington Post’s Zeus and Vice’s Redesign

by Sortable |
| 1 Comment

In what is becoming a common refrain among large publishers, Forbes reports that the rollout of a new internally developed ad tech product “Zeus” by The Washington Post has increased site performance considerably.

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May 02 2017

What Does Facebook’s Rise in Ad Tech Mean for the Open Web?

by Christopher Reid |
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The reality is that Facebook is one of the most powerful companies in the tech industry — and arguably, the world.”

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Apr 11 2017

Why the Ad Tech Industry Should Consider a Move to First-price Auctions

by Sortable |
| 4 Comments

First, what is the difference between the two?

Auction Type First-price Second-price
Auction winner Highest bidder Highest bidder
Winner pays Winning bid price Second highest price


The current industry standard is the second-price auction: each bidder submits their price for the impression. The highest bid wins, but only pays the price (plus some minor surplus) of the second highest bid.

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Mar 10 2017

Header Bidding and Beyond - A Sortable Publisher Day Talk with Christopher Reid

by Sortable |
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Sortable had the pleasure of hosting our first ever publisher event at Google New York this past February. 

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Feb 09 2017

10 Ad Tech Trends to Watch in 2017

by Sortable |
| 1 Comment

Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it’s hard to stay on top of predictions for 2017. We’ve rounded up the top 10 trends to watch for in 2017.

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Nov 04 2016

RTB Explained: How Ad Tech Learned From Big Finance

The computerization of the finance industry began in the 1970s when they began to use computers to efficiently route orders through the exchanges. Realizing the utility of these machines, they added tasks and responsibilities to these automated systems in order to speed up processes that were traditionally completed by humans.

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