Sortable Corporate

By |
December 31, 1969

Ad Ops & Digital Publishing News - Sortable

Jun 05 2019

Ad Refresh, Reconsidered

There are a lot of tools and techniques that web publishers can use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user, which in turn should produce higher revenue-per-session for the publisher. Ad refresh is especially beneficial for sites with engaged users, such as those that spend longer times on pages.

Read More
Aug 18 2016

Ad Refresh and Its Effects on CPMs

by Sortable |
| 1 Comment


  • Refreshing an ad placement 1 time reduces CPM by almost 10% (CPM = cost per thousand impressions)
  • Refreshing an ad placement 5 times reduces CPM by 25%
  • Using refresh increases revenue-per-page for long page view times
  • Using refresh could decrease site performance
  • Using refresh could increase data usage
Read More

Contact Us

Subscribe to our newsletter! Get free tips and tricks delivered directly to your email.

Recent Posts