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December 31, 1969

Ad Ops & Digital Publishing News - Sortable

Apr 02 2019

Top tips for optimizing your ad sizes in 2019

by Sortable |

Your website may look fantastic with a 970x250 banner ad, but it may not be the best size for monetization. Optimizing ad unit sizes based on advertising demand can be a quick and easy way to increase yield.

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Nov 29 2018

Five Ways to Increase CPMs

At Sortable, our Customer Success teams spend a big chunk of their time looking for ways to optimize our publishers' performance, which often comes down to trying to drive up programmatic CPMs. If you're just starting out on your journey of increasing CPMs, we've travelled this road before. We've developed a map of sorts, and come up with several reliable strategies to increase your CPMs. And we want to share them with you, because your success is our success.

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Nov 22 2016

The Spectrum of Publisher Ad Stacks

One of the benefits of working with a large number of publishers is that we’re able to gain a deep understanding of their unique needs. As we’ve learned more about how publishers set up their ad stacks, we’ve realized that there are a lot of points that we cover over and over again.

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Nov 04 2016

RTB Explained: How Ad Tech Learned From Big Finance

The computerization of the finance industry began in the 1970s when they began to use computers to efficiently route orders through the exchanges. Realizing the utility of these machines, they added tasks and responsibilities to these automated systems in order to speed up processes that were traditionally completed by humans.

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Oct 20 2016

How AdX Pricing Rules Can Affect CTR

Have you ever wondered if the price floors and other preferences you set in your Google Ad Exchange (AdX) settings actually affect the performance of your campaigns? Well, we were curious, and so we managed to find data that indicates to what degree setting pricing rules for direct response campaigns could actually change the campaign’s performance.

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Sep 29 2016

VPAID and VAST: Standards for Video Advertising Technology

The effects of implementing the Video Player Ad-Serving Interface Definition (VPAID) standard have sparked several discussions online (Reddit, Hacker News) among dissatisfied users. There have even been in-depth breakdowns of the closely related Video Ad Serving Template (VAST) standard, digging into the potentially excessive amounts of data consumed on some mobile sites using these technologies. The consensus seems to be that the misuse of technologies like VPAID or VAST drive the adoption of ad blockers, and contribute to a general distrust of web advertising.

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Aug 18 2016

Ad Refresh and Its Effects on CPMs

by Sortable |
| 1 Comment


  • Refreshing an ad placement 1 time reduces CPM by almost 10% (CPM = cost per thousand impressions)
  • Refreshing an ad placement 5 times reduces CPM by 25%
  • Using refresh increases revenue-per-page for long page view times
  • Using refresh could decrease site performance
  • Using refresh could increase data usage
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Aug 05 2016

Google Isn't Going Anywhere

A few weeks ago, we contributed an article to AdExchanger’s Data-Driven Thinking column about the civil war within the advertising industry. In the article, we discussed that the industry factions could be in trouble — with the exception of Google. We wanted to expand on why and how Google became such a powerful player in the online advertising industry.

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Jul 21 2016

Sortable is now a Google Certified Publishing Partner

by Sortable |
| 1 Comment

Let’s get down to business: We know what it takes to excel with Google publishing solutions

We’re happy to announce that we’ve been selected to join Google’s Certified Publishing Partners program. With our expertise in DoubleClick Ad Exchange and our experience with DoubleClick for Publishers (in fact, our platform is built on it!), we are the ideal partner to help you earn as much as possible from every impression.

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Jul 07 2016

Organic Traffic is the Best Traffic

by Sortable |

In the advertising industry there are two general types of traffic that end up on publisher’s websites. They are known as unpaid (organic), and arbitrage.

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