You’ve likely heard buzz about an update coming to Chrome in 2018 that will block bad and intrusive ads in desktop and mobile versions of the browser. While accurate, the rumour is maybe a little bit misleading. According to the search engine giant, the new feature will simply filter out certain types of ads on websites.
Back in 2015, we walked through a State of the Ad Blocking Nation, an article describing ad blocking, its adoption, and how it might affect businesses that rely on ads for revenue.
It’s now 2017, and the landscape for ad blocking is largely different that what we described two years ago. We’re going to take a look at some updated statistics and news to see what has changed.
An estimated 200 million people worldwide are using an adblocker every day. In Germany several media companies tried twice last month to sue Eyeo, the creator of AdBlock Plus, failing both times. The courts made the right call, the industry has no one but itself to blame, so where do we go from here?