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May 17 2017

Ad Blocking Update for 2017

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Back in 2015, we walked through a State of the Ad Blocking Nation, an article describing ad blocking, its adoption, and how it might affect businesses that rely on ads for revenue.

It’s now 2017, and the landscape for ad blocking is largely different that what we described two years ago. We’re going to take a look at some updated statistics and news to see what has changed.

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Jun 09 2015

State of the Ad Blocking Nation

An estimated 200 million people worldwide are using an adblocker every day. In Germany several media companies tried twice last month to sue Eyeo, the creator of AdBlock Plus, failing both times.  The courts made the right call, the industry has no one but itself to blame, so where do we go from here?

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