Ads suck! There’s no nice way of saying it. Working with ad networks sucks for publishers and seeing ads can suck for site visitors.
Monetizing a website is hard work for publishers. They can simply sign up for AdSense and implement the code and call it a day, but that’s not how they maximize revenue. When publishers jump headfirst into the world of ad operations they have to deal with ad fraud, bad creatives, complicated data and the endless onslaught of partners and navigating a the complex advertising industry.
And no one really loves going to a website that’s full of ads. But when the ads are non-invasive, brand-safe and contextually-relevant, most people tolerate the ads, and understand that it’s how publishers can afford to spend their time creating great content.
Sortable knows these pains, and we’ve experienced them firsthand. We started out as a publisher, and built over 20 successful websites including Snapsort, CPUBoss and IronRank. We got tired of ad networks over-promising and under-performing and our super-smart engineers set to work on building something better.
We’ve taken a data- and engineering-centric approach to the problem of ad operations. Our Ad Engine acts as a mediator, so publishers don’t have to work with hundreds of partners and technologies to optimize their revenue. Instead, they can focus on creating great content while our system decides which ads should fill each ad impression.
Sortable’s Ad Engine uses machine learning to analyze nearly a billion ad impressions each month. Our system analyzes geography, device type, session depth, speed, bids and any other data we can get our hands on to make real-time decisions about which ad networks should compete for each and every ad impression.
Of course, we wanted to make sure our ad engine worked, so we started working with a select group of clients. Good news travels fast and over the last year, we’ve helped nearly 100 publishers generate more revenue from their sites.
How much more? We don’t share our clients’ numbers, but here is how Sortable’s Ad Engine is performing against AdSense and AdX on a few of our own sites.
Oh, and now that we’re confident that we’re really on to something awesome, we’re ready to grow our team, check out our careers page if you are up for a challenge.
Find out what Sortable can do for you by requesting your free Ad Ops report card
Our team of experts and we will provide a detailed analyze of your site with insights into how you could improve your ad setup.