In what is becoming a common refrain among large publishers, Forbes reports that the rollout of a new internally developed ad tech product “Zeus” by The Washington Post has increased site performance considerably.
Building a successful publishing strategy for millennial audiences is not easy, which is exactly why we included this as an agenda topic at Sortable Publisher Day back in February.
Back in 2015, we walked through a State of the Ad Blocking Nation, an article describing ad blocking, its adoption, and how it might affect businesses that rely on ads for revenue.
It’s now 2017, and the landscape for ad blocking is largely different that what we described two years ago. We’re going to take a look at some updated statistics and news to see what has changed.
Facebook is cracking down on publishers with low quality web page experiences, and this will have a big impact on publishers running content recommendation widgets.
We’re excited to share that we’ve been named one of Canada's Top Small & Medium Employers (SME), part of Mediacorp’s annual ranking of Canada’s Top 100 Employers.
First, what is the difference between the two?
|Auction winner||Highest bidder||Highest bidder|
|Winner pays||Winning bid price||Second highest price|
The current industry standard is the second-price auction: each bidder submits their price for the impression. The highest bid wins, but only pays the price (plus some minor surplus) of the second highest bid.
Sortable had the pleasure of hosting our first ever publisher event at Google New York this past February.
We've taken a look at our desktop and mobile ad units network-wide to help our customers improve and understand their viewability performance. Here is what data we’ve found, and how you can use what we've learned: