Your website may look fantastic with a 970x250 banner ad, but it may not be the best size for monetization. Optimizing ad unit sizes based on advertising demand can be a quick and easy way to increase yield.
Online, it can seem like the geographic borders of information and e-commerce are becoming more and more blurred. But as a digital publisher, if you’re serving ads to audiences in the US, Canada, or the European Economic Area (EEA)1, it’s good to be aware of regional privacy and data collection, processing and disclosure laws, and how each change with different countries.
Do you know where all your traffic is coming from? Sure, you know a percentage is from social media, but which platform? Which article? If you are using paid ads, which campaigns are sending the most traffic, and which ones are the most profitable? It turns out a lot of these answers can be found by implementing UTM parameters.
It’s a new world post-rollout of the General Data Protection Regulation (GDPR), a European digital privacy law with global economic impact. An enormous amount of time, energy, and expense has been spent across the digital advertising industry – from SSPs and DSPs, to publishers, marketers, and networks – to integrate these new consumer privacy protections into their businesses. And with good reason too, as we review publisher GDPR decisions and the costly impact on fill, CPM, and revenue.
Building a company is more than just creating a product and hiring people to sell and maintain it. (This is a simplistic way of looking at it, I know—but bear with me.) You also need a vision for a company culture. An idea for a company culture is one thing. It seems easy, imagining a utopian place to work: Fair and competitive pay, health coverage and benefits, cool perks for employees, and an innovative workspace are some of the things you need to lay the groundwork for employee happiness. These are all just ideas, though. It takes a lot of work to find the right people to act on that strategy and bring it life.
As the new year approaches fast, we're thinking about what trends will surface in 2018. In this instalment, Jennifer Fields, Head of Publisher Development, shares her thoughts on the changing landscape of e-commerce.
As the new year approaches fast, we're thinking about what trends will surface in 2018. In this instalment, Ryan Fuss, our Chief Revenue Officer, shares his thoughts on how 2018 will be a year of change for Big Media.
As the new year approaches fast, we're thinking about what trends will surface in 2018. In this instalment, Ashly Knox, our Head of Sales Engineering, shares his thoughts on the plight of publishers.
2017 is shaping up to be the year programmatic tightened its bootstraps. Earlier this year, the IAB Tech Lab led an initiative to help combat fraud with ads.txt. And in September, they released the draft framework for OpenRTB 3.0 for public comment. Since the OpenRTB framework came into the world in 2010, the industry has grown and changed so immensely that previous iterations don’t have the capacity to support the surge of programmatic buying and selling.
Have you ever thought of a website as a shark? Some species of sharks — like the salmon shark and the great white shark — need to keep swimming in order to breathe. And while a website may be made up of lines of code and content, it also needs to keep moving forward to survive. To build and maintain sustainability, publishers need to generate revenue and adapt to changes and trends in the marketplace. You can generate revenue by monetizing your site, but then how do you maintain momentum? How do you not only maintain, but increase, your operations?