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Ad Ops & Digital Publishing News - Sortable

May 17 2017

Ad Blocking Update for 2017

by Sortable |
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Back in 2015, we walked through a State of the Ad Blocking Nation, an article describing ad blocking, its adoption, and how it might affect businesses that rely on ads for revenue.

It’s now 2017, and the landscape for ad blocking is largely different that what we described two years ago. We’re going to take a look at some updated statistics and news to see what has changed.

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May 11 2017

Facebook Enforcing Policy Change to Crack Down on High Ad-to-Content Ratio Web Pages

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Facebook is cracking down on publishers with low quality web page experiences, and this will have a big impact on publishers running content recommendation widgets.

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May 02 2017

What Does Facebook’s Rise in Ad Tech Mean for the Open Web?

by Christopher Reid |
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The reality is that Facebook is one of the most powerful companies in the tech industry — and arguably, the world.”

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Apr 25 2017

Sortable Ranks Among Canada’s Top Small & Medium Employers

We’re excited to share that we’ve been named one of Canada's Top Small & Medium Employers (SME), part of Mediacorp’s annual ranking of Canada’s Top 100 Employers.

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Apr 11 2017

Why the Ad Tech Industry Should Consider a Move to First-price Auctions

by Sortable |
| 6 Comments

First, what is the difference between the two?

Auction Type First-price Second-price
Auction winner Highest bidder Highest bidder
Winner pays Winning bid price Second highest price


The current industry standard is the second-price auction: each bidder submits their price for the impression. The highest bid wins, but only pays the price (plus some minor surplus) of the second highest bid.

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Mar 10 2017

Header Bidding and Beyond - A Sortable Publisher Day Talk with Christopher Reid

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Sortable had the pleasure of hosting our first ever publisher event at Google New York this past February. 

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Feb 23 2017

Stats Show Viewability Outlook Still Unclear

We've taken a look at our desktop and mobile ad units network-wide to help our customers improve and understand their viewability performance. Here is what data we’ve found, and how you can use what we've learned:

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Feb 09 2017

10 Ad Tech Trends to Watch in 2017

by Sortable |
| 3 Comments

Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it’s hard to stay on top of predictions for 2017. We’ve rounded up the top 10 trends to watch for in 2017.

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Jan 26 2017

How to Make It in Tech Sales | No Bullshit Sales Talk With FunnelCake, Shopify Plus, Georgette Packaging

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Talk to tech sales people and ask any questions you have about working in the Waterloo Region tech sector. No bullshit. We promise.

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Jan 26 2017

Top Five Ad Ops Conferences to Attend in 2017

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We return with our second installment of ad ops conferences to attend for the year.

Most of our picks from last year are back, and we've updated the dates, locations, and costs for each. These events are great places to stay up-to-date with the ad tech industry — what to expect, what is important, and where the industry is headed.

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