Sortable Corporate

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December 31, 1969
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Blog

Feb 09 2017

10 Ad Tech Trends to Watch in 2017

by Sortable |
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Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it’s hard to stay on top of predictions for 2017. We’ve rounded up the top 10 trends to watch for in 2017.

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Jan 26 2017

How to Make It in Tech Sales | No Bullshit Sales Talk With FunnelCake, Shopify Plus, Georgette Packaging

by Sortable |
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Talk to tech sales people and ask any questions you have about working in the Waterloo Region tech sector. No bullshit. We promise.

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Jan 26 2017

Top Five Ad Ops Conferences to Attend in 2017

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We return with our second installment of ad ops conferences to attend for the year.

Most of our picks from last year are back, and we've updated the dates, locations, and costs for each. These events are great places to stay up-to-date with the ad tech industry — what to expect, what is important, and where the industry is headed.

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Dec 31 2016

Top 5 Articles of 2016

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From experiments in header bidding, to the impact of color in AdSense, and the real story behind how Sortable came to be, here are our top five most-viewed articles of 2016:

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Dec 20 2016

Sortable: a 2016 Year in Review

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It’s been a big year — HUGE. And we have some numbers to share just how crazy things have gotten over here.

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Dec 15 2016

Counting What Counts: CPM vs. Revenue

by Christopher Reid |
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It’s common for publishers to use CPM to compare the performance of ad partners. However, CPM doesn’t take into account a variety of factors, and can leave publishers confused when the CPMs on partner dashboards don’t translate to revenue. In order for publishers to truly understand how partners are performing, they need to look at eCPM and revenue, not just CPM.

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Nov 22 2016

The Spectrum of Publisher Ad Stacks

One of the benefits of working with a large number of publishers is that we’re able to gain a deep understanding of their unique needs. As we’ve learned more about how publishers set up their ad stacks, we’ve realized that there are a lot of points that we cover over and over again.

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Nov 16 2016

Take Two: Sortable Joins Deloitte Fast 50™ Fastest Growing Technology Companies

We’re excited to share that we’ve been named #8 on the Deloitte Fast 50™, an annual ranking of the fastest growing tech companies in Canada drawn from the North American Technology Fast 500™ initiative (where we ranked #72). With a reported three-year revenue growth of 1,705% percent, we’re proud to join an elite group of Canadian-grown tech industry leaders.

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Nov 04 2016

RTB Explained: How Ad Tech Learned From Big Finance

The computerization of the finance industry began in the 1970s when they began to use computers to efficiently route orders through the exchanges. Realizing the utility of these machines, they added tasks and responsibilities to these automated systems in order to speed up processes that were traditionally completed by humans.

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Oct 28 2016

5 Lessons From Building Startups and Beer

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We’re prepping for 2017 and decided to go down memory lane for Startups and Beer and maybe be really honest about what makes Startups and Beer a real community-driven initiative.

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