Talk to tech sales people and ask any questions you have about working in the Waterloo Region tech sector. No bullshit. We promise.
We return with our second installment of ad ops conferences to attend for the year.
Most of our picks from last year are back, and we've updated the dates, locations, and costs for each. These events are great places to stay up-to-date with the ad tech industry — what to expect, what is important, and where the industry is headed.
From experiments in header bidding, to the impact of color in AdSense, and the real story behind how Sortable came to be, here are our top five most-viewed articles of 2016:
It’s been a big year — HUGE. And we have some numbers to share just how crazy things have gotten over here.
It’s common for publishers to use CPM to compare the performance of ad partners. However, CPM doesn’t take into account a variety of factors, and can leave publishers confused when the CPMs on partner dashboards don’t translate to revenue. In order for publishers to truly understand how partners are performing, they need to look at eCPM and revenue, not just CPM.
One of the benefits of working with a large number of publishers is that we’re able to gain a deep understanding of their unique needs. As we’ve learned more about how publishers set up their ad stacks, we’ve realized that there are a lot of points that we cover over and over again.
We’re excited to share that we’ve been named #8 on the Deloitte Fast 50™, an annual ranking of the fastest growing tech companies in Canada drawn from the North American Technology Fast 500™ initiative (where we ranked #72). With a reported three-year revenue growth of 1,705% percent, we’re proud to join an elite group of Canadian-grown tech industry leaders.
The computerization of the finance industry began in the 1970s when they began to use computers to efficiently route orders through the exchanges. Realizing the utility of these machines, they added tasks and responsibilities to these automated systems in order to speed up processes that were traditionally completed by humans.
We’re prepping for 2017 and decided to go down memory lane for Startups and Beer and maybe be really honest about what makes Startups and Beer a real community-driven initiative.
Have you ever wondered if the price floors and other preferences you set in your Google Ad Exchange (AdX) settings actually affect the performance of your campaigns? Well, we were curious, and so we managed to find data that indicates to what degree setting pricing rules for direct response campaigns could actually change the campaign’s performance.