Building a successful publishing strategy for millennial audiences is not easy, which is exactly why we included this as an agenda topic at Sortable Publisher Day back in February.
Sortable's CRO Ryan Fuss walks us through his experience in media, some of the facts to keep in mind about millennials, and shares some tips for how publishers can create a strategy to attract and maintain millennial audiences.
Check out the full video below. Here are the main sections of this talk if you'd like to skip ahead:
7:17 Why millennials matter
12:06 The five C's: content, connection, culture, consistency, credibility
19:45 The sixth C
23:46 Questions and answers
Sortable takes care of advertising operations so you can focus on refining your publishing strategy. Talk to us to find out how we can best help you.