At Sortable, we value our participation in conferences and industry events as they are crucial for ad ops and our publishers. The industry is constantly evolving and it’s important to discuss the latest trending topics and be inspired by thought leaders in the industry.
As the new quarter begins, you may have noticed a drop in your CPMs. Seasonality (looking at how you—and the ad industry—are affected by the time of the year) impacts advertiser spend and thus, CPMs. While some verticals are impacted more than others, it’s important to understand how seasonality affects CPMs as they play a key role in forecasting and predicting revenue, and benchmarking.