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Ad Ops & Digital Publishing News - Sortable

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Recent Posts

Nov 23 2018

Webinar - Optimizing Display Ad Revenue and UX

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Digital publishers are always striving to optimize their web properties. In this webinar, we discuss real examples and industry trends that publishers should be paying attention to in order to maximize their display ad revenue and UX.

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Nov 15 2018

It's a Three-peat! Sortable Achieves Deloitte Fast 50™ Ranking Three Years in a Row

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Sortable's ability to provide deep insights using our industry-leading technology platform and big data has been resonating with our customers. The way we do business directly aligns with the industry trend towards increased transparency within the digital advertising space. Our continuing goal is to shape the ad industry through technology, transparency, and partnerships with web publishers to reward web publishers do what they do best—create great content.

We are excited to share that once again, we've achieved a stellar ranking on both the annual Deloitte Technology Fast 50 program for Canada and the Deloitte North American Technology Fast 500 for 2018. This is our third year in a row, and we couldn't be more thrilled!

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Oct 26 2018

Tips for optimizing your ad sizes

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Your website may look fantastic with a 970x250 banner ad, but it may not be the best size for monetization. Optimizing ad unit sizes based on advertising demand can be a quick and easy way to increase yield.

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Oct 11 2018

Three Internet Privacy Acts Every Publisher Should Know

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Online, it can seem like the geographic borders of information and e-commerce are becoming more and more blurred. But as a digital publisher, if you’re serving ads to audiences in the US, Canada, or the European Economic Area (EEA)1, it’s good to be aware of regional privacy and data collection, processing and disclosure laws, and how each change with different countries.

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Oct 02 2018

A UTM Primer

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Do you know where all your traffic is coming from? Sure, you know a percentage is from social media, but which platform? Which article? If you are using paid ads, which campaigns are sending the most traffic, and which ones are the most profitable? It turns out a lot of these answers can be found by implementing UTM parameters.

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Dec 22 2017

Looking Ahead to 2018: The Future of e-Commerce

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As the new year approaches fast, we're thinking about what trends will surface in 2018. In this instalment, Jennifer Fields, Head of Publisher Development, shares her thoughts on the changing landscape of e-commerce.

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Dec 19 2017

Looking Ahead to 2018: The Year Big Media Fights Back

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As the new year approaches fast, we're thinking about what trends will surface in 2018. In this instalment, Ryan Fuss, our Chief Revenue Officer, shares his thoughts on how 2018 will be a year of change for Big Media.

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Dec 19 2017

Looking Ahead to 2018: Give Publishers the Data They Need to Thrive

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As the new year approaches fast, we're thinking about what trends will surface in 2018. In this instalment, Ashly Knox, our Head of Sales Engineering, shares his thoughts on the plight of publishers.

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Dec 05 2017

How OpenRTB 3.0 Can Clean Up the Programmatic Ecosystem

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2017 is shaping up to be the year programmatic tightened its bootstraps. Earlier this year, the IAB Tech Lab led an initiative to help combat fraud with ads.txt. And in September, they released the draft framework for OpenRTB 3.0 for public comment. Since the OpenRTB framework came into the world in 2010, the industry has grown and changed so immensely that previous iterations don’t have the capacity to support the surge of programmatic buying and selling.

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Nov 10 2017

Just Keep Swimming: Maintaining Momentum With Your Content

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Have you ever thought of a website as a shark? Some species of sharks — like the salmon shark and the great white shark — need to keep swimming in order to breathe. And while a website may be made up of lines of code and content, it also needs to keep moving forward to survive. To build and maintain sustainability, publishers need to generate revenue and adapt to changes and trends in the marketplace. You can generate revenue by monetizing your site, but then how do you maintain momentum? How do you not only maintain, but increase, your operations?

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