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Ad Ops & Digital Publishing News - Sortable

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Dec 22 2017

Looking Ahead to 2018: The Future of e-Commerce

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As the new year approaches fast, we're thinking about what trends will surface in 2018. In this instalment, Jennifer Fields, Head of Publisher Development, shares her thoughts on the changing landscape of e-commerce.

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Dec 19 2017

Looking Ahead to 2018: The Year Big Media Fights Back

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As the new year approaches fast, we're thinking about what trends will surface in 2018. In this instalment, Ryan Fuss, our Chief Revenue Officer, shares his thoughts on how 2018 will be a year of change for Big Media.

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Dec 19 2017

Looking Ahead to 2018: Give Publishers the Data They Need to Thrive

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As the new year approaches fast, we're thinking about what trends will surface in 2018. In this instalment, Ashly Knox, our Head of Sales Engineering, shares his thoughts on the plight of publishers.

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Dec 05 2017

How OpenRTB 3.0 Can Clean Up the Programmatic Ecosystem

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2017 is shaping up to be the year programmatic tightened its bootstraps. Earlier this year, the IAB Tech Lab led an initiative to help combat fraud with ads.txt. And in September, they released the draft framework for OpenRTB 3.0 for public comment. Since the OpenRTB framework came into the world in 2010, the industry has grown and changed so immensely that previous iterations don’t have the capacity to support the surge of programmatic buying and selling.

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Nov 10 2017

Just Keep Swimming: Maintaining Momentum With Your Content

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Have you ever thought of a website as a shark? Some species of sharks — like the salmon shark and the great white shark — need to keep swimming in order to breathe. And while a website may be made up of lines of code and content, it also needs to keep moving forward to survive. To build and maintain sustainability, publishers need to generate revenue and adapt to changes and trends in the marketplace. You can generate revenue by monetizing your site, but then how do you maintain momentum? How do you not only maintain, but increase, your operations?

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Nov 09 2017

Startups and Beer returns November 30 for community-building and craft brews

The Waterloo Region tech community is rallying together again to put the fun in fundraising: Startups and Beer returns Thursday, November 30! From 5 to 9 pm, seven local tech companies will host seven Ontario  craft breweries for a night of community-building, connecting, and raising money for a great cause.

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Oct 19 2017

Creating a Blockbuster: How Website Layout Affects Revenue Potential

The prolific film writer and director Alfred Hitchcock once said he liked to play his audience like a piano, meaning he’d push their buttons and pull their emotions; he aimed for complete control, directing their attention and behaviour.

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Sep 14 2017

What’s going on with Google Chrome in 2018?

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You’ve likely heard buzz about an update coming to Chrome in 2018 that will block bad and intrusive ads in desktop and mobile versions of the browser. While accurate, the rumour is maybe a little bit misleading. According to the search engine giant, the new feature will simply filter out certain types of ads on websites.

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Aug 31 2017

Shining a light in programmatic’s darkest corners with ads.txt

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Programmatic advertising is a very smart, efficient, and cost-effective way to deliver highly-focused personalized ads to web audiences. Programmatic is so good at serving better-quality ads to more consumers, it generates higher revenues for each player in the supply chain.

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Aug 17 2017

Track What Matters with Sortable Analytics

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Sortable Analytics is here! We’re excited about the launch of our comprehensive dashboard and how it can empower publishers and make their lives easier. Right now content, marketing, and revenue operations teams largely sit in separate silos, each with their own tools, staff, and access to engineering resources. We don’t think siloing the three most important areas of your publishing business makes sense, and so the first thing we want to do is help publishers break down those barriers. Enter Sortable Analytics - a platform purpose-built to surface content, marketing, and revenue data in a unified dashboard to help publishers optimize both their yield and ‘non-yield yield’.

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