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December 31, 1969
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Ad Ops & Digital Publishing News - Sortable

Cathena Langford

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Dec 20 2018

Bad Actors, Bad Ad Quality, and just plain Bad UX

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User experience (UX) refers to an end user’s interaction with a brand, its products, and/or its services. For publishers, good user experience means that visitors will read a whole article, enjoy it enough to share or come back for more, and view some ads along the way. Ads must be relevant to a publisher’s audience and in particular, unobtrusive. The last thing a publisher wants is for a reader to be offended or aggravated by an ad, causing them to leave.

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