Sortable Corporate

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December 31, 1969
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Blog

Apr 11 2017

Why the Ad Tech Industry Should Consider a Move to First-price Auctions

by Sortable |
| 4 Comments

First, what is the difference between the two?

Auction Type First-price Second-price
Auction winner Highest bidder Highest bidder
Winner pays Winning bid price Second highest price


The current industry standard is the second-price auction: each bidder submits their price for the impression. The highest bid wins, but only pays the price (plus some minor surplus) of the second highest bid.

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Mar 10 2017

Header Bidding and Beyond - A Sortable Publisher Day Talk with Christopher Reid

by Sortable |
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Sortable had the pleasure of hosting our first ever publisher event at Google New York this past February. 

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Feb 23 2017

Stats Show Viewability Outlook Still Unclear

We've taken a look at our desktop and mobile ad units network-wide to help our customers improve and understand their viewability performance. Here is what data we’ve found, and how you can use what we've learned:

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Feb 09 2017

10 Ad Tech Trends to Watch in 2017

by Sortable |
| 0 Comments

Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it’s hard to stay on top of predictions for 2017. We’ve rounded up the top 10 trends to watch for in 2017.

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Jan 26 2017

How to Make It in Tech Sales | No Bullshit Sales Talk With FunnelCake, Shopify Plus, Georgette Packaging

by Sortable |
| 1 Comment

Talk to tech sales people and ask any questions you have about working in the Waterloo Region tech sector. No bullshit. We promise.

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Jan 26 2017

Top Five Ad Ops Conferences to Attend in 2017

by Sortable |
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We return with our second installment of ad ops conferences to attend for the year.

Most of our picks from last year are back, and we've updated the dates, locations, and costs for each. These events are great places to stay up-to-date with the ad tech industry — what to expect, what is important, and where the industry is headed.

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Dec 31 2016

Top 5 Articles of 2016

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From experiments in header bidding, to the impact of color in AdSense, and the real story behind how Sortable came to be, here are our top five most-viewed articles of 2016:

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Dec 20 2016

Sortable: a 2016 Year in Review

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It’s been a big year — HUGE. And we have some numbers to share just how crazy things have gotten over here.

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Dec 15 2016

Counting What Counts: CPM vs. Revenue

by Christopher Reid |
| 0 Comments

It’s common for publishers to use CPM to compare the performance of ad partners. However, CPM doesn’t take into account a variety of factors, and can leave publishers confused when the CPMs on partner dashboards don’t translate to revenue. In order for publishers to truly understand how partners are performing, they need to look at eCPM and revenue, not just CPM.

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Nov 22 2016

The Spectrum of Publisher Ad Stacks

One of the benefits of working with a large number of publishers is that we’re able to gain a deep understanding of their unique needs. As we’ve learned more about how publishers set up their ad stacks, we’ve realized that there are a lot of points that we cover over and over again.

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