We’re excited to share that we’ve been named one of Canada's Top Small & Medium Employers (SME), part of Mediacorp’s annual ranking of Canada’s Top 100 Employers.
First, what is the difference between the two?
|Auction winner||Highest bidder||Highest bidder|
|Winner pays||Winning bid price||Second highest price|
The current industry standard is the second-price auction: each bidder submits their price for the impression. The highest bid wins, but only pays the price (plus some minor surplus) of the second highest bid.
Sortable had the pleasure of hosting our first ever publisher event at Google New York this past February.
We've taken a look at our desktop and mobile ad units network-wide to help our customers improve and understand their viewability performance. Here is what data we’ve found, and how you can use what we've learned:
Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it’s hard to stay on top of predictions for 2017. We’ve rounded up the top 10 trends to watch for in 2017.
Talk to tech sales people and ask any questions you have about working in the Waterloo Region tech sector. No bullshit. We promise.
We return with our second installment of ad ops conferences to attend for the year.
Most of our picks from last year are back, and we've updated the dates, locations, and costs for each. These events are great places to stay up-to-date with the ad tech industry — what to expect, what is important, and where the industry is headed.
From experiments in header bidding, to the impact of color in AdSense, and the real story behind how Sortable came to be, here are our top five most-viewed articles of 2016:
It’s been a big year — HUGE. And we have some numbers to share just how crazy things have gotten over here.
It’s common for publishers to use CPM to compare the performance of ad partners. However, CPM doesn’t take into account a variety of factors, and can leave publishers confused when the CPMs on partner dashboards don’t translate to revenue. In order for publishers to truly understand how partners are performing, they need to look at eCPM and revenue, not just CPM.