Sortable Corporate

By |
December 31, 1969
|
0 Comments
Deloitte-Fast-50.jpg

Ad Ops & Digital Publishing News - Sortable

Nov 29 2018

Five Ways to Increase CPMs

At Sortable, our Customer Success teams spend a big chunk of their time looking for ways to optimize our publishers' performance, which often comes down to trying to drive up programmatic CPMs. If you're just starting out on your journey of increasing CPMs, we've travelled this road before. We've developed a map of sorts, and come up with several reliable strategies to increase your CPMs. And we want to share them with you, because your success is our success.

Read More
Nov 23 2018

Webinar - Optimizing Display Ad Revenue and UX

by Sortable |
| 0 Comments

Digital publishers are always striving to optimize their web properties. In this webinar, we discuss real examples and industry trends that publishers should be paying attention to in order to maximize their display ad revenue and UX.

Read More
Nov 15 2018

It's a Three-peat! Sortable Achieves Deloitte Fast 50™ Ranking Three Years in a Row

by Sortable |
| 0 Comments

Sortable's ability to provide deep insights using our industry-leading technology platform and big data has been resonating with our customers. The way we do business directly aligns with the industry trend towards increased transparency within the digital advertising space. Our continuing goal is to shape the ad industry through technology, transparency, and partnerships with web publishers to reward web publishers do what they do best—create great content.

We are excited to share that once again, we've achieved a stellar ranking on both the annual Deloitte Technology Fast 50 program for Canada and the Deloitte North American Technology Fast 500 for 2018. This is our third year in a row, and we couldn't be more thrilled!

Read More
Oct 26 2018

Tips for optimizing your ad sizes

by Sortable |
| 0 Comments

Your website may look fantastic with a 970x250 banner ad, but it may not be the best size for monetization. Optimizing ad unit sizes based on advertising demand can be a quick and easy way to increase yield.

Read More
Oct 11 2018

Three Internet Privacy Acts Every Publisher Should Know

by Sortable |
| 0 Comments

Online, it can seem like the geographic borders of information and e-commerce are becoming more and more blurred. But as a digital publisher, if you’re serving ads to audiences in the US, Canada, or the European Economic Area (EEA)1, it’s good to be aware of regional privacy and data collection, processing and disclosure laws, and how each change with different countries.

Read More
Oct 02 2018

A UTM Primer

by Sortable |
| 0 Comments

Do you know where all your traffic is coming from? Sure, you know a percentage is from social media, but which platform? Which article? If you are using paid ads, which campaigns are sending the most traffic, and which ones are the most profitable? It turns out a lot of these answers can be found by implementing UTM parameters.

Read More
Jul 05 2018

The Impact of GDPR on Publishers

by Christopher Reid |
| 0 Comments

It’s a new world post-rollout of the General Data Protection Regulation (GDPR), a European digital privacy law with global economic impact. An enormous amount of time, energy, and expense has been spent across the digital advertising industry – from SSPs and DSPs, to publishers, marketers, and networks – to integrate these new consumer privacy protections into their businesses. And with good reason too, as we review publisher GDPR decisions and the costly impact on fill, CPM, and revenue.

Read More
Jan 10 2018

Building a smart place to work and proving it

by Christopher Reid |
| 1 Comment

Building a company is more than just creating a product and hiring people to sell and maintain it. (This is a simplistic way of looking at it, I know—but bear with me.) You also need a vision for a company culture. An idea for a company culture is one thing. It seems easy, imagining a utopian place to work: Fair and competitive pay, health coverage and benefits, cool perks for employees, and an innovative workspace are some of the things you need to lay the groundwork for employee happiness. These are all just ideas, though. It takes a lot of work to find the right people to act on that strategy and bring it life.

Read More
Dec 22 2017

Looking Ahead to 2018: The Future of e-Commerce

by Sortable |
| 0 Comments

As the new year approaches fast, we're thinking about what trends will surface in 2018. In this instalment, Jennifer Fields, Head of Publisher Development, shares her thoughts on the changing landscape of e-commerce.

Read More
Dec 19 2017

Looking Ahead to 2018: The Year Big Media Fights Back

by Sortable |
| 0 Comments

As the new year approaches fast, we're thinking about what trends will surface in 2018. In this instalment, Ryan Fuss, our Chief Revenue Officer, shares his thoughts on how 2018 will be a year of change for Big Media.

Read More

Contact Us

Subscribe to our newsletter! Get free tips and tricks delivered directly to your email.

Recent Posts

pexels-photo-52558.jpeg